PUBG's July 2023 Store Update: A Nostalgic Look Back at Street Fighter, Marine Skins, and More

As a battle royale veteran, I've seen my fair share of PUBG store updates. But the July 2023 one? Man, that was something special. It brought Street Fighter into the mix, gave us a nautical makeover, and dropped a progressive DBS skin that made waves. Now, sitting here in 2026, I can't help but look back at that summer with a nostalgic grin. So, grab a drink, and let's dive into what made that update so memorable.

First off, the headline act: Street Fighter. PUBG: BATTLEGROUNDS teamed up with Capcom to bring the world warriors into the battlegrounds. I remember the excitement—Ryu, Chun-Li, and the gang were ready to throw down. The skins were available from July 26 to September 20, 2023 (UTC), and they were a hit. I mean, who didn't want to drop into Erangel as Ryu and Hadouken their way to a chicken dinner? The collaboration was a dream come true for fighting game fans and shooter enthusiasts alike.

Then there was the Marine Makeover. This wasn't just a cosmetic update; it was a whole vibe. The skins were perfect for players who wanted to feel like they were setting sail on a new adventure. The Marine Makeover collection launched on July 12, 2023, after live server maintenance, and it stayed in the store until April 2024. I still remember the crisp sailor outfits and the nautical themes. It was like PUBG went on a cruise, and we all got to tag along. 🚢

But wait, there's more. The Atlantis - Contraband Crates introduced the [PROGRESSIVE] Atlantis - DBS. Now, if you know me, you know I love a good shotgun. And this DBS? It was a beast. The progressive skin meant you could unlock cosmetics as you leveled it up, and it perfectly matched the Marine Makeover look. The crate was available from July 12 to October 31, 2023, on PC, and a bit later on consoles. I spent way too many Contraband Coupons trying to get it. And you know what? It was worth every single one. 🔫

Oh, and let's not forget the weekly limits. Before this update, I was always scraping for Keys and Contraband Coupons. But starting July 2023, the weekly cap for Keys went from 10 to 20, and Contraband Coupons from 10 to 50. That was a game-changer for collectors like me. I could finally open more crates without waiting a whole week. It felt like Christmas came early. 🎁

Here's a quick table to show the change:

The Team Edition Skins also made a comeback. The second volume, presented by PUBG Esports Global Partner Teams, arrived on August 2, 2023. These skins let you rep your favorite teams, and they were available until August 30. I grabbed a few myself—gotta support the esports scene, right?

And for the artists out there, the 2022 Fan Art Contest items finally landed. The "LAND, LOOT, SURVIVE" collection was a tribute to the community's creativity. It was available from July 12 to September 6, 2023, on PC. I loved seeing fan-made designs make it into the game. It showed that PUBG listens to its players.

Then there was the Toca Toca emote. Yeah, you remember that one. The Romanian dance group Fly Project's hit song became an emote, and it was everywhere. I can still see my squad busting those moves after a win. The emote was available from July 19 to October 18, 2023. It was silly, it was fun, and it was exactly what we needed. 🕺

But the update wasn't just about spending money. PlayStation Plus and Xbox Game Pass players got free exclusive bundles:

• PlayStation Plus: Floral Yukata Outfit, Floral Geta Slippers, Hunter's Chests, Keys, and Contraband Coupons.

• Xbox Game Pass: Summer Pack with the same outfit and slippers, plus Hunter's Chests, Keys, and Contraband Coupons.

These were available from July 20 to October 19, 2023. I'm an Xbox player, so I snagged that Summer Pack right away. Free stuff is always welcome.

Now, as I look back in 2026, I realize that these items may reappear through other in-game platforms like the Workshop or Your Shop, or through events. But the memories of that July 2023 update remain. It was a time when PUBG went all out, blending collaborations, cosmetics, and community love. And hey, if you missed it back then, don't worry—you might still get a chance to grab some of these items. Just keep an eye on the store.

So, there you have it. My trip down memory lane. The July 2023 Store update was a highlight of my PUBG journey, and I'm sure many of you feel the same. Whether you were Hadoukening as Ryu or sailing the seas in Marine Makeover, it was a summer to remember. And who knows? Maybe 2026 will bring something even bigger. But for now, let's just appreciate the good old days.